Hey, I’m Sam, founder of By Sam Sultan and a creative digital marketer with a love for thoughtful brands and beautifully told stories.

I’ve spent the last 10 years working across all forms of digital marketing but specialising in social media management, copywriting, content creation and overall strategies. Starting in-house as a junior marketing assistant, moving up to senior creative assistant, and later leading incredible teams as a digital account director at top PR and digital agencies. I’ve worked with brands across luxury homewares, interior design, food & drink, hospitality, real estate, construction, and horticulture - helping them find their voice, connect with their audience, and stand out online in a way that feels effortless and true to them.

My approach? Calm, creative, and collaborative. I believe marketing works best when it feels natural and when your brand’s personality shines through without the need to shout. Whether it’s social media, copywriting, or creative direction, I bring a mix of strategy and storytelling to make sure your brand feels as good as it looks.

When I’m not working with brands I love, you’ll find me soaking up the seasons in the New Forest, where I live with my husband, our baby boy, and our corgi. I love gardening, eating seasonally, baking, walking, reading, and cosying up with a great TV show.

If you're an entrepreneur, small (or large) business with a big heart and a strong creative vision, let’s make something brilliant together.