My portfolio
Take a look through my portfolio to see a selection of my work. I have plenty more to share, so if you’re looking for something specific, get in touch and I’d be happy to send over tailored examples that match your needs!
Harbour hotels
Website copywriting
Harbour Hotels brought me on board to refresh the See & Do pages across all their locations, working closely with their in-house team.
The goal? To enhance SEO and Google rankings while creating a helpful, engaging hub of things to do for their guests. Each page was carefully written to be both informative and inspiring, making it easier for visitors to plan their perfect stay.
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Below is an example piece, but feel free to explore the rest of the attractions for more!
Art direction
With a sharp eye for detail and a love of visual storytelling, I bring ideas to life through thoughtfully styled shoots and creative concepts. I can plan, style, and direct photo and video shoots, whether solo or in collaboration with a wider team, ensuring every element reflects the brand’s aesthetic and intention. Whether I’m behind the lens or leading the creative, I focus on producing content that feels elevated, cohesive, and scroll-stopping - from lifestyle imagery to product-led campaigns.
David austin roses
Social media management, paid social strategy, content creation & art direction
Over a two-year period, I worked at Social-Secret to elevate David Austin Roses' social media presence, driving impressive results.
I developed a comprehensive social media strategy that included content creation, community management, and paid social advertising, which brought in a remarkable £250,000 in sales in just a few months.
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In addition to the sales boost, I grew their Instagram following by 100k each year, building a highly engaged community of rose lovers. The combination of strategic content, targeted campaigns, and consistent audience engagement led to exceptional growth for their brand, and I’m incredibly proud of the results we achieved together.
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Click below to explore a snapshot of the results, as well as examples of my content creation and caption copy!
Ugc & Egc
I really LOVE to create UGC and EGC-style content that feels natural, engaging, and brand-aligned - perfect for social media, ads, and websites. From styling and shooting to editing and delivery, I produce high-quality photography and short-form video that brings products and stories to life. My work blends creative direction with a deep understanding of what connects with audiences online.
Greta-mae Cabins
Website copywriting
With a deep passion for Interior Design, I was thrilled to collaborate with Amy to bring her exciting new venture to life. I had the pleasure of writing the copy for the Greta Mae Cabins website, carefully crafting words that capture the beauty and tranquility of these beautifully designed spaces. Each cabin is a reflection of timeless design and thoughtful craftsmanship, and I was excited to help convey that vision through the website content.
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Click below to explore the site and immerse yourself in the stunning interiors of Greta Mae Cabins—where luxury and nature meet in perfect harmony.
Influencer Collaborations
From sourcing talent to overseeing collaborations, I’ve led influencer campaigns that feel natural, on-brand, and deliver results. I manage the process from start to finish: briefing, negotiation, and post-campaign reporting - always prioritising genuine connection and creative synergy between brand and creator.
The smoking gunn
Website & brand design, ongoing social media management, content creation and website admin
James came to me at the very start of his business journey, and I had the pleasure of bringing his brand and vision to life. From designing his logo and creating his first website to capturing photography, crafting content, and shaping his brand identity through design and copy, it was an exciting project to be part of.
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As his business grew, so did his website’s needs. I later designed a brand-new site to incorporate a booking system and shop, ensuring it could evolve alongside his business.
Today, I continue to support James with social media management - from strategy and content creation to post scheduling and everyday management, as well as keeping his website up to date with new events, news, and shop updates. It’s been incredible to watch his business flourish, and I’m proud to be part of the journey!
Design
Here's a collection of Instagram assets designed to engage audiences, reflect brand identity, and support campaign goals. Each story is built with interaction and clarity in mind - using simple, self-taught design techniques to repurpose content, highlight key messages, and create a polished, on-brand look across social.
Tilda Rice
Blogpost copywriting
Tilda Rice's blog is a hub of inspiration for rice enthusiasts, offering a place to explore delicious recipes, dive into the rich history of rice, and discover exciting events and holidays to celebrate. It’s a space for their customers to get inspired and connect with the diverse world of rice in creative ways.
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Below is a link to one of the blog posts I wrote for Tilda Rice, highlighting some of the most iconic rice dishes from various cultures around the world.
My Career Snapshot
New forest hotels
Senior Creative & Marketing Assitant
My career began at New Forest Hotels, where I grew from Marketing Junior to Senior Creative & Marketing Assistant over 3.5 years. I managed social media, led copywriting, delivered email campaigns, and supported digital and print marketing across the group.
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I also wrote for Forest & Home magazine, curated seasonal events at Burley Manor, and helped bring the brand to life through thoughtful storytelling and on-brand visuals. This role built the foundations of my marketing and content career.
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Click below to explore articles I wrote for Forest & Home.
Senior account manager
Social Secret
As Senior Account Manager at boutique agency Social Secret, I led social for David Austin Roses, shaping their digital presence through strategy, content, and community management. I also oversaw a small team managing food and drink clients, offering creative and strategic direction.
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My role spanned campaign planning, influencer collaborations, analytics, and paid social. The pace and variety sharpened my adaptability and deepened my experience leading multi-brand social accounts.
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Click below to view Social Secret’s website and project highlights.
Harbour Hotels
Social media manager
I joined Harbour Hotels in-house as Social Media Manager after freelancing with them as a copywriter. I led social strategy, content creation, and community management for their full portfolio of hotels.
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My role included overseeing site-based coordinators and aligning social campaigns with wider digital, creative, and photography initiatives. It was a hands-on role blending creative direction, team leadership, and storytelling rooted in each hotel’s unique character.
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Click below to see Harbour Hotels’ website.
Digital & Creative Director
Peridot Pr
As Social Media and Creative Director at Peridot PR, I led digital for luxury clients in interiors, real estate, and design. I created bespoke strategies, directed photo shoots, and crafted visual content that reflected each brand’s premium positioning.
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From social to editorial, I helped shape cohesive digital identities through high-end storytelling. This role sharpened my ability to merge strategy, aesthetics, and content into campaigns that delivered real impact.
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Click below to explore Peridot’s website.